limitless at LAB

The Digital Experience Agency Changing The Game

Reimagine your brand’s customer journey; combining behaviour-led thinking with human-first technology to drive growth and win more customers.

Specialisms

We combine data, user research, creativity, and technology to deliver immersive solutions that deeply engage your audience. With a commitment to top-tier customer service, we bring your vision to life through innovative, seamless experiences that inspire and connect.

DISRUPT

  • Motion & 3D

  • AI & Machine Learning

  • IOT

  • AR / VR

  • Rapid Prototyping

  • Gamification

OUR WORK

Together, with our clients, we deliver new approaches, lasting emotional impact and tangible results, redefining category norms.

Superdry Image
INCREASING SUPERDRY'S CONVERSION RATE BY 28%

Challenged to transform Superdry’s mobile shopping experience, our specialist agencies used both quantitive and qualitative research and data to inform UX/UI design and development to achieve a significant increase in conversion.

  • UX DESIGN

  • ECOMMERCE

FBC Thumbnail Mobile
REVOLUTIONISING THE FOOD BANK INDUSTRY

When creative thinking, digital innovation and a desire to make meaningful societal change combine, we start to move the game forward. In a moment of profound global distress, our technology has the power to tangibly and meaningfully help those most in need.

  • CREATIVITY FOR GOOD

  • TECH & INNOVATION

teamsport-1
DRIVING A 230% INCREASE IN CONVERSIONS FOR TEAMSPORT

Teamsport has a complex product offering, their legacy booking system was limiting their ability to scale. We prototyped, designed and built a new booking journey using composable architectures to improve the user experience.

  • USER EXPERIENCE

  • UI

  • COMPOSABLE ARCHITECTURE

Innovate UK Thumbnail Mobile
PROTECTING VULNERABLE USERS ONLINE

LAB’s Research and Insight experts partnered with Innovate UK to develop our unique IP, applying offline psychological research to digital journeys, making the possibility of protecting vulnerable online users a reality.

  • RESEARCH & INNOVATION

  • HUMAN BEHAVIOUR

01 Talented alone. Extraordinary together.

Fueled by a desire for innovation and possibility, we unite specialists from the academic world with creative thinkers from digital, design and storytelling. Our focus: together we deliver new approaches, lasting emotional impact and tangible results.

03 News and Insights

If we begin to change the way we look at things, then the way that things look will change. We combine unique disciplines and mindsets for experimental thinking that creates unimagined breakthroughs and new perspectives on age-old problems, commercial or societal.

A Transformative Digital Experience Agency

At LAB, we are more than just a digital experience agency — we are pioneers in creating human-first, insight-driven solutions that spark connection and inspire action. Our approach blends behavioural science, creativity, and cutting-edge technology to craft experiences that resonate deeply with your audience.

We don’t just produce sites, applications or marketing campaigns. We create moments that matter. From seamless user journeys to immersive designs, our digital experience team ensures every interaction with your brand is purposeful, impactful, and memorable.

Why Choose LAB as Your Digital Experience Agency?

  • Insight-Led Strategy - We use real-world data and behavioural insights to shape meaningful, personalised experiences.

  • Human-Centric Design - By prioritising user needs, we design interfaces that are intuitive and engaging.

  • End-to-End Expertise - From strategy and design to development and optimisation, we handle it all.

  • Future-Ready Innovation - With a focus on emerging technologies, we future-proof your brand's digital presence.

Discover how LAB can transform your brand’s digital presence into an experience that connects, engages, and delivers results.

Let’s create something extraordinary together.

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