At Lab, we love to experiment and ask questions that we don’t (yet) know the answer to.
We saw the launch party of our new brand as a perfect opportunity to run a playful test. By using the techniques of eye tracking and GSR (Galvanic Skin Response), we wanted to discover the sensory preferences, knee-jerk reactions and intrinsic motives of users.
Normally, we perform UX and neuro testing on existing or new designs. At the launch party, we got the chance to perform the test on pages purely created as test stimulus – giving us even more insightful results.
The test resulted in several interesting insights, but did also pose new questions which we want to explore even more in the future. We prepared individual user reports for test subjects and created the whitepaper Curiosity in the Lab with generalised results for you to download.