Meet the Author

  • Teodora Miscov
  • Marketing Manager

Following her passion for all things digital, Teodora moved to London with the goal of completing her BA in Digital Media Communications at the University of Westminster. Having completed her formal education, she is now pursuing her career in the vibrant Soho as the Marketing Manager at Lab. Her interest for art and philosophy finds a release on her personal blog, which she has been running for six years. Catch up with Teodora on LinkedIn and Twitter.


Takeaways

  • We are switching to a 4 day workweek in an attempt to improve the wellbeing, productivity and creativity levels of our team.

Why work five days when you can work four?


24 July 2018
Culture
3 mins

At Lab, we have a vision: A digital future in which everyone is free to do what they love.


This vision drives our actions and behaviour on a day to day basis - and when we took a moment to look at the way we work, we decided that there was plenty of space for improvement.

 

Our vision is the emotional driver to making a change in the way we work. The rational driver comes in the form of a simple question: In a modern, rich, Western democracy, does it still make sense to work more than we play?


Jonny Tooze, Founder and Managing Director at Lab, said: “We’re excited to give our people the opportunity to spend more time with friends and family, to enjoy their hobbies or to simply relax – and we think it will lead to better work for our clients, too.”

There have been increasing reports of burnout from those working in the advertising and marketing industry, as well as the recent NABS research which revealed that two-thirds of marketers have considered leaving the industry because of poor workplace well being.


To tackle digital industry burnout, we’re now offering all our employees the option to work a four-day week, from Monday to Thursday or Tuesday to Friday. Lab employees who take up the scheme will work their normal contracted weekly 37.5 hours over the course of four days, and will receive the same salary as before.


Tom Head, Joint Founder and Director at Lab, said: “After seeing the energy and enthusiasm in our teams increase after a recent three-day Bank Holiday weekend, we thought, why don’t we do this every week? It’ll give people more time to do what they love, to recharge and create some distance from their work, which we think will result in higher levels of creativity and productivity.”


Following the launch of the four-day working week, we are conducting research into its impact on our teams, and hope to see an uplift in wellbeing, energy, creativity and productivity.


The initiative is part of our continued drive to create a better work/life balance for our people, and join other policies including flexible working, remote working and birthday days off.


Who knows, maybe we could start a mini-revolution in the agency world...

 

 

   

Takeaways

  • We are switching to a 4 day workweek in an attempt to improve the wellbeing, productivity and creativity levels of our team.

Meet the Author

  • Teodora Miscov
  • Marketing Manager

Following her passion for all things digital, Teodora moved to London with the goal of completing her BA in Digital Media Communications at the University of Westminster. Having completed her formal education, she is now pursuing her career in the vibrant Soho as the Marketing Manager at Lab. Her interest for art and philosophy finds a release on her personal blog, which she has been running for six years. Catch up with Teodora on LinkedIn and Twitter.