Meet the Author

  • Beatrice Andrew
  • Head of Neuromarketing
Beatrice has a Neuroscience degree from King’s College London where she specialised in the biomechanics of Alzheimer’s Disease and Astrocyte function of Major Depressive Disorder. Beatrice begun her creative career in branding & design. She was previously a Digital Planner for Google and now runs the Neuromarketing department at Lab. She enjoys applying her love of science and psychology with a passion for digital innovation.

Want to find out more?

  • Register for the B2B Tech Round Table using the form below 
  • Follow us on social media for updates and insights post event 

Marketing leaders; join our exclusive B2B Tech Round Table Event


11 August 2020
Human Behaviour
1 mins

When: 10th September, 10am -12pm.

Where: Online 

This exclusive event for is tailored for CMO's, where will discuss and provide recommendations for the current challenges faced by business leaders. 

Prior to the event you will receive our tailored report which will be the basis for the round table discussion along with real life insights from fellow C-suite leaders in the industry.  

Our report discusses how to alleviate the lack of human connection during the pandemic with our best practice marketing strategies to sustain momentum in a changing world, including: 

  • Humanisation - How to improve results by incorporating human motives and emotions into your campaign strategy
  • Personalisation - How to be more relevant to the human behind the machine, and give them what they really want
  • Disruption - How to cut through the noise by breaking from typical approaches to communication and creativity
  • Innovation - How to grasp this opportunity to experiment with new ways of interacting via technology
  • Engagement - How to make digital work harder with tactics like interactive tools and gamification

This is an exciting opportunity to meet like-minded people within senior roles, hear what’s worked and share your experiences. 

Please note spaces are limited on this exclusive event. Register your interest below and we will be in touch with your exclusive report.

Are you a marketing manager or marketing executive interested in this event?

Feel free to register your interest below and we will be in touch to discuss a similar upcoming event that we know you will find extremely valuable. 

 


Register your interest here

B2B Tech Round Table 2020
Full name*
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Want to find out more?

  • Register for the B2B Tech Round Table using the form below 
  • Follow us on social media for updates and insights post event 

Meet the Author

  • Beatrice Andrew
  • Head of Neuromarketing
Beatrice has a Neuroscience degree from King’s College London where she specialised in the biomechanics of Alzheimer’s Disease and Astrocyte function of Major Depressive Disorder. Beatrice begun her creative career in branding & design. She was previously a Digital Planner for Google and now runs the Neuromarketing department at Lab. She enjoys applying her love of science and psychology with a passion for digital innovation.