LAB’s Daryll Appointed as Co-Chair of New BIMA Human Insights Council Alongside MIT
Our human Insights council will aim to harness the understanding of people that sits at the heart of digital technology.
We are so excited to announce that Daryll Scott, group human technologist here at LAB, has been named as co-chair of BIMA’s new Human Insights council!
BIMA, the UK’s largest digital and tech community, announced the appointment along with the launch of a number of other new councils, missions and chairs, as part of its efforts to continue to drive innovation and excellence across the industry. Other new BIMA councils include Sustainability, Growth and Programmatic.
The Human Insights council will aim to harness the understanding of people that sits at the heart of digital technology and help to bring human insights to life. Daryll will lead the council alongside co-chair Dimitris Pinotsis, associate professor (senior lecturer) University of London-City and research affiliate at MIT pinotsislab.com.
Daryll joined LAB in 2015 and sits on its leadership board. He plays a key role in developing the agency’s unique blend of consumer neuroscience, psychology and behavioural economics. As an experienced agency owner, leadership consultant, author, executive coach, neurolinguistic programmer and neuromarketer, Daryll has a passion for what makes people tick. He has previously worked with brands including Apple, Deloitte, Pret-a-Manger, Tesco Mobile and Virgin Atlantic.
Commenting on his role on the new council, Daryll said: “So much of what we do in digital and tech is fuelled by human understanding, and only by understanding more can we design better systems and create better products. I’m delighted to be co-chairing this council, and I’m looking forward to helping to ensure that human insight remains central to everything we do as an industry.”
- We're exited to announce that we'll be Co-Chairing the new Human Behaviour council within BIMA
- Daryll will chair council alongside Co-Chair Dimitris Pinotsis, Associate Professor (Senior Lecturer) University of London-City and Research Affiliate at MIT