Meet the Author

  • Anna Sterner
  • Marketing Manager

Anna has several years of experience of working with marketing in a number of European countries. Her passion for branding led her to London, where she recently completed a MA in Brand Communication at Goldsmiths University of London. In the role as Marketing Manager at Lab, she ensures that we remain top of mind amongst digital agencies in the UK. 


annasterner [12:58 PM] Anna has several years of experience of working with marketing in a number of European countries. In the role as Marketing Manager at Lab, she ensures that we/our brand remain/s top of mind amongst digital agencies in the UK.

Takeaways

  • Small tweaks that separate an incredibly successful campaign from an expensive failure; The colours of your imagery, the positioning of your products and the language you use have a dramatic effect on the results of your online campaign, website, email marketing or social channels.

Are you happy with what you got for Christmas?


13 January 2017
3 mins

Creating a successful Christmas campaign isn’t just about well-written copy and glossy imagery, and there’s more to it than bulletproof social media strategies and large budgets.


Although they spend a significant proportion of the year preparing for the holidays, many brands end up getting results that are gloomier than expected.


Often, it’s the small tweaks that separate an incredibly successful campaign from an expensive failure. The colours of your imagery, the positioning of your products and the language you use have a dramatic effect on the results of your online campaign, website, email marketing or social channels.

 

In our latest whitepaper, we explain how small changes in language, imagery and content can make a big difference to performance. It shows that improving your conversion rate effectively isn’t about luck or magic, it’s a science - and you can do this by using unique behavioural testing alongside the right combination of emotional language, psychology, cognitive nudges and creativity.

Download whitepaper

 

 


Takeaways

  • Small tweaks that separate an incredibly successful campaign from an expensive failure; The colours of your imagery, the positioning of your products and the language you use have a dramatic effect on the results of your online campaign, website, email marketing or social channels.

Meet the Author

  • Anna Sterner
  • Marketing Manager

Anna has several years of experience of working with marketing in a number of European countries. Her passion for branding led her to London, where she recently completed a MA in Brand Communication at Goldsmiths University of London. In the role as Marketing Manager at Lab, she ensures that we remain top of mind amongst digital agencies in the UK. 


annasterner [12:58 PM] Anna has several years of experience of working with marketing in a number of European countries. In the role as Marketing Manager at Lab, she ensures that we/our brand remain/s top of mind amongst digital agencies in the UK.