Meet the Author

  • Teodora Miscov
  • Marketing Manager

Following her passion for all things digital, Teodora moved to London with the goal of completing her BA in Digital Media Communications at the University of Westminster. Having completed her formal education, she is now pursuing her career in the vibrant Soho as the Marketing Manager at Lab. Her interest for art and philosophy finds a release on her personal blog, which she has been running for six years. Catch up with Teodora on LinkedIn and Twitter.


Takeaways

  • Beatrice, Head of Consumer Neuroscience at LAB, spoke at the Figaro Digital Marketing Summit on Consumer Motivation in Marketing.

Why do people do what they do? | Consumer Motivation & Marketing


17 February 2020
2 mins

As fast as the digital industry is growing, human beings have been evolving for centuries and are a lot more predictably complex than you might think.

 

Any behavioural economist knows that humans make decisions unconsciously before post rationalising why they have made that decision.

 

Consumer Neuroscience allows us to understand the surprising science of gut feel and why our customers do what they do.

 

Delve deeper into this exciting field by watching the speech of our Head of Consumer Neuroscience, Beatrice Andrew, at the Figaro Digital Marketing Summit 2020.

 

  

  

Blending the understanding of neuroscience and digital, Beatrice explains how marketers can read the minds of customers to give them exactly what they want. She also discusses how we can decode their deep psychological drivers for a highly relevant digital message and strategy.

 

Beatrice has a degree in Neuroscience from King’s College London where she specialised in the biomechanics of Alzheimer’s Disease and Astrocyte function of Major Depressive Disorder. Having begun her career as a Digital Planner for Google, Beatrice is now Head of Consumer Neuroscience at LAB. Her department is pioneering new behavioural methods to increase engagement and influence users to measurably enhance performance in digital.

 

Beatrice has developed a process to blend an understanding of Behavioural Economics, Nudge Theory, Behavioural Psychology, Biometric Testing into strategy. This enables a unique, customer-centric approach to digital strategy, design, creativity and UX.

 

Curious about Consumer Neuroscience? Get in touch with Beatrice at beatrice@lab.co.uk. She'd love to chat to you about it.


Takeaways

  • Beatrice, Head of Consumer Neuroscience at LAB, spoke at the Figaro Digital Marketing Summit on Consumer Motivation in Marketing.

Meet the Author

  • Teodora Miscov
  • Marketing Manager

Following her passion for all things digital, Teodora moved to London with the goal of completing her BA in Digital Media Communications at the University of Westminster. Having completed her formal education, she is now pursuing her career in the vibrant Soho as the Marketing Manager at Lab. Her interest for art and philosophy finds a release on her personal blog, which she has been running for six years. Catch up with Teodora on LinkedIn and Twitter.