Meet the Author

  • Charlotte Mill
  • Sales and Marketing Manager

Charlotte is the Sales and Marketing Manager at Lab. Her background is primarily in Marketing after completing her degree in 2015, the IDM Digital / Direct Marketing award as well as the Google Squared Digital Marketing Qualification on a full scholarship. In her spare time, she has an active lifestyle blog which mainly revolves around food and her Cocker Spaniel, Tia. Catch up with Charlotte on Twitter, @CharlotteMill_.


Takeaways

  • Hope for Children is an international charity that passionately believes every child has the right to a happy, healthy and positive childhood.
  • Hope for Children approached Lab to create a modern and responsive website that competes with other charities.

Creative Spotlight: Telling Hope for Children’s story in an elegant way 


02 March 2017
Client
3 mins

Hope for Children is an international charity that passionately believes every child has the right to a happy, healthy and positive childhood.

Since being founded in 1994, Hope for Children have improved children’s access to education and healthcare, while empowering their families to support themselves by developing their confidence and self-esteem and, most importantly, giving them hope.

Creating a compelling brand identity


Hope for Children approached Lab to create a modern and responsive website that competes with other charities.

In the initial stage of the project, we created new brand guidelines to provide a more elegant and compelling way to tell Hope for Children’s story.

Lab’s Creative Director Tom O’Connor, responsible for the creative parts of the projects says “Hope for children are a fantastically forward thinking brand who do some amazingly innovative work across the globe. In order for them to attract more substantial or regular donations or partnerships, to help even more families, we helped them develop not only their visual identity but their brand and project storytelling too."

The visual identity was tweaked to appear more contemporary and approachable. Tom O’Connor explains, "Hope for Children already had some incredibly compelling content - so it was a simple case of lifting that content above the noise and communicating it in an elegant and emotionally engaging way."


Next steps


The first set of designs has now been created, following a persona workshop where we identified each of the user groups and penned messaging that personally engages with each.

Next steps are final tweaks to the widgets and on to build!

 


Takeaways

  • Hope for Children is an international charity that passionately believes every child has the right to a happy, healthy and positive childhood.
  • Hope for Children approached Lab to create a modern and responsive website that competes with other charities.

Meet the Author

  • Charlotte Mill
  • Sales and Marketing Manager

Charlotte is the Sales and Marketing Manager at Lab. Her background is primarily in Marketing after completing her degree in 2015, the IDM Digital / Direct Marketing award as well as the Google Squared Digital Marketing Qualification on a full scholarship. In her spare time, she has an active lifestyle blog which mainly revolves around food and her Cocker Spaniel, Tia. Catch up with Charlotte on Twitter, @CharlotteMill_.