Meet the Author

  • Anna Sterner
  • Marketing Manager

Anna has several years of experience of working with marketing in a number of European countries. Her passion for branding led her to London, where she recently completed a MA in Brand Communication at Goldsmiths University of London. In the role as Marketing Manager at Lab, she ensures that we remain top of mind amongst digital agencies in the UK. 


annasterner [12:58 PM] Anna has several years of experience of working with marketing in a number of European countries. In the role as Marketing Manager at Lab, she ensures that we/our brand remain/s top of mind amongst digital agencies in the UK.

Takeaways

  • Our brand launch featured a fun little neuro experiment - curious?

Discover the Practical Takeaways from the Playful Experiment at our Launch Event


11 August 2016
Thought Leadership
2 mins

Do we respond more quickly to icons or words?

How much are we ’primed’ by colour?

What are our personal values in relation to online experience?

 

At Lab we love to experiment and ask questions that we don’t (yet) know the answer to.

Taking every chance we can to learn and develop, we saw the launch party of our new brand as a perfect opportunity to run a playful test. We wanted to use neuromarketing tools to discover the sensory preferences, knee-jerk reactions and intrinsic motives of users.

Most of our day-to-day UX and neuro testing involves existing media or new designs; but in this case we were able to create some pages purely as a test stimulus. This allowed us to manipulate the content so answers could be even more insightful.

The tests resulted in some interesting insights, but also provoked some new questions for our next experiment. In the video below, you can see how the test was done.


 

We prepared individual user reports for test subjects, but also created a whitepaper with generalized results for you to download and discover a bit more about how we all react to what we see on screen.

 

Download the Curiosity in the Lab whitepaper


Download Curiosity in the Lab

enter full name*
email address*


Takeaways

  • Our brand launch featured a fun little neuro experiment - curious?

Meet the Author

  • Anna Sterner
  • Marketing Manager

Anna has several years of experience of working with marketing in a number of European countries. Her passion for branding led her to London, where she recently completed a MA in Brand Communication at Goldsmiths University of London. In the role as Marketing Manager at Lab, she ensures that we remain top of mind amongst digital agencies in the UK. 


annasterner [12:58 PM] Anna has several years of experience of working with marketing in a number of European countries. In the role as Marketing Manager at Lab, she ensures that we/our brand remain/s top of mind amongst digital agencies in the UK.