Meet the Author

  • Beatrice Andrew
  • Head of Neuromarketing
Beatrice has a Neuroscience degree from King’s College London where she specialised in the biomechanics of Alzheimer’s Disease and Astrocyte function of Major Depressive Disorder. Beatrice begun her creative career in branding & design. She was previously a Digital Planner for Google and now runs the Neuromarketing department at Lab. She enjoys applying her love of science and psychology with a passion for digital innovation.

Event summary

  • Join Beatrice and Harpreet as they discuss future-proofing your personalisation with Figaro Digital on July 30th

Figaro Digital: Future-proofing your Personalisation


21 July 2020
Human Behaviour
1 mins

Most 1:1 personalisation marketing efforts fall short. Why? Because all too often we rely solely on historical customer data instead of looking at the real-time behaviour of each customer. With the decline of cookies and 3rd party data, it is becoming more difficult to deliver relevant ads to customers around their true interests or intentions. 

 

As historical data becomes less reliable and relevant, how can you future-proof your personalisation? 

 

During this talk LAB will explain why it is so important to not ignore behaviour and psychology for effective personalisation. LAB will take you through their psychological approach to segmenting audiences based on in session data in three simple steps. LAB will also share 4 examples of tagging in-session behaviour to improve UX accordingly. 

 

The online event takes place 10am 30th July. 

 

Book Your Place

 


Event summary

  • Join Beatrice and Harpreet as they discuss future-proofing your personalisation with Figaro Digital on July 30th

Meet the Author

  • Beatrice Andrew
  • Head of Neuromarketing
Beatrice has a Neuroscience degree from King’s College London where she specialised in the biomechanics of Alzheimer’s Disease and Astrocyte function of Major Depressive Disorder. Beatrice begun her creative career in branding & design. She was previously a Digital Planner for Google and now runs the Neuromarketing department at Lab. She enjoys applying her love of science and psychology with a passion for digital innovation.