Last month Sitecore, the global leader in experience management software, released the new Sitecore® Experience Platform™ (XP) 8.2 and the Sitecore Commerce 8.2 — marking a milestone product release after the expansion of Sitecore’s alliance with Microsoft Corporation.
The latest in the Sitecore family of products features new tools that will expand the platform’s digital marketing capabilities and improve customer experience, which our team at Lab are particularly excited about.
“Sitecore XP 8.2 will introduce both Sitecore Experience Accelerator for new clients and Express Migrations—a streamlined toolset for our existing customers and partners,” said Lars Floe Nielsen, Sitecore co-founder and Chief Development Officer. “This product paves the way for an accelerated time to market combined with increased adoption of the platform’s capabilities, while continuing to support the agility and scale our partners will need as they grow.”
Via the official Sitecore press release, the new Sitecore XP 8.2 benefits and improvements include:
• Reduced Time to Market: Sitecore XP 8.2 introduces the new Sitecore Experience Accelerator (XA), allowing marketers to rapidly create new web and mobile web experiences using a drag-and-drop wireframe toolset with more than 80 pre-built components. Web designers without explicit Sitecore expertise can now easily create Themes to apply styling across a project. Combined together, the effort to build new Sitecore-based experiences is significantly reduced, enabling customers to deploy agile marketing techniques to iterate more quickly and mature their digital marketing programs at an accelerated pace.
• Express Migrations: 8.2 brings the beginning of migration tools to existing customers at no charge to help reduce time and workloads associated with transferring data from older Sitecore versions 7.2 to 8.2. Additional versions will be supported over time, making it easier to take advantage of Sitecore’s product roadmap.
• Advanced Publishing: Debuting in 8.2 is a next-generation publishing service based on Microsoft .NET core technologies. The new service augments existing capabilities and can publish items faster. It includes a highly parallelized distribution engine that allows customers to take advantage of massive, geographically distributed cloud deployments and is capable of satisfying the most complex and demanding customer requirements.
• Commerce Enhancements: The Sitecore Commerce 8.2 product family adds numerous new capabilities including further simplifications to the deployment model while adding additional e-commerce reporting capabilities. These enhancements make it easier for merchandisers to bridge the in-store and online experiences.
• Data-at-Rest Encryption: Support for MongoDB 3.2 databases includes native at-rest database encryption for xDB through the use of WiredTiger storage, making it possible to further secure and protect customer data stored in the Sitecore® Experience Database™.
• Improved Usability: Numerous improvements have been made across the platform including advanced filtering and funnel analysis in Path analyzer, data source management and content item organization in Experience Editor and segmentation that is more accessible and easier to understand. These enhancements put more power in the hands of marketers and merchandisers to truly assess how customers are interacting with the brand, gather insights on how best to optimize those experiences and simplify their ability to take action against those insights.
• Data Exchange Framework: Also debuting with Sitecore 8.2 is the new Data Exchange Framework, which allows Sitecore to take further advantage of external sources of content, helps integrate Sitecore into the rest of a customer’s marketing technology investments, and enables Sitecore to take advantage of external sources of context to enrich a customer’s implementation.
Want to learn more about implementing Sitecore XP 8.2 and the Sitecore Commerce 8.2 for your brand? Get in touch with our team of Sitecore experts at firstname.lastname@example.org.
Sitecore is the global leader in experience management software. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time. This context marketing is the only way to manage meaningful customer experiences that delight audiences, build loyalty, and drive revenue. More than 4,400 of the world’s leading brands—including American Express, Carnival Cruise Lines, easyJet, and L'Oréal—trust Sitecore to help them deliver the personalized interactions that win loyal customers. For more information, follow @Sitecore or visit www.sitecore.net. #SitecoreSym