Instagram vs Snapchat - Who'll Be the Last App Standing? 


With the launch of Instagram Stories a couple of weeks ago, there has been a clear camp divide – are you Team Snapchat or Team Instagram? Instagram’s near perfect copy of Snapchat has been the talk of the town during the past weeks, with celebrities from Gisele Bündchen to Professor Green getting stuck into the new feature.

Reaching out to Generation K

Even though the elephant in the room is that Instagram has clearly copied the Snapchat story element of the app, many believe that Instagram has gone that one step further. Instagram has what Snapchat is lacking, and that’s simplicity. The Instagram Stories interface is easier to use with less features, which is likely to attract a wider target audience.

Instagram Stories also has the potential to bring back the younger audience who are using Facebook and Instagram less in favour for Snapchat and other apps that focus on ‘get it before it’s gone’ features. With Instagram having two different, but important, offerings on one platform, this is likely to be very attractive to Generation K. Generation K (K for Katniss Everdeen from The Hunger Games) is a collection of people aged between 13 and 20, fuelled by technology and social media. This generation demands things to be instant.


If you can't beat them, join them

Instagram’s launch of its Stories feature has left the same question on everyone's lips: will this be the end for Snapchat?

Previous events could suggest the answer to that question. It is well known that Mark Zuckerburg, Facebook’s CEO and, since 2010, the owner of Instagram, doesn’t underestimate the threat of his competitors. In the past, Zuckerberg has either acquired them or copied their successful features in order to control the market.

Instagram is one of the earliest examples of this tendency. In 2010, the increased interest for Instagram led to fewer Facebook members publishing photos on the platform. Zuckerburg’s solution? He acquired Instagram for $1 Billion.

Three years later, the video app Vine quickly became a success, and thus also a direct threat to Facebook. Instead of buying the app, Zuckerburg launched the 15 second video function on Instagram. A successful move it seems – statistics from July 2016 show that half of Vine’s top 9,725 accounts have deleted their profiles or stopped posting.

Zuckerberg has always managed to keep his lead position, whilst his competitors have been forced to confront their own defeat. So is this the end of Snapchat? It is clear that this won’t be the last time Zuckerburg will fight to protect the future of his empire, but we’ll have to watch this space to see who wins the battle.

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By Charlotte Mill

Charlotte is the Sales and Marketing Manager at Lab. Her background is primarily in Marketing after completing her degree in 2015, the IDM Digital / Direct Marketing award as well as the Google Squared Digital Marketing Qualification on a full scholarship. In her spare time, she has an active lifestyle blog which mainly revolves around food and her Cocker Spaniel, Tia. Catch up with Charlotte on Twitter, @CharlotteMill_.

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