"We see a world that is video first, with video at the heart of all of our apps and services." - Mark Zuckerberg
Video is growing everywhere, and it’s no secret that it’s an efficient way to catch the attention of audiences. According to Cisco, video will account for 69% of all consumer internet traffic by 2017. With these numbers in mind, Zuckerberg’s description of the world really does seem to be true.
A recent sign of video being at the heart of digital development is the launch of the fashion meets tech sunglasses, Spectacles, by Snap Inc. (previously Snapchat). Since being launched this Saturday, the sunglasses, which record 10-second clips to be uploaded directly to Snapchat Memories, have created a major buzz.
Many have compared Snap Inc.’s Spectacles to Google Glass, as well as predicting that they are bound to face the same destiny as Google’s version. However, one of the main things that differs Spectacles from Glass is its target group.
By launching Spectacles, Snap Inc. takes its core idea one step further. Snap Inc. gives its fan base exactly what it wants: the opportunity to capture the world as it is, and share it instantly. With Spectacles, Snapchatters, well-known for having a preference for sharing their lives in real time, will be able to share their perspective hands-free – more easily than ever before.
This could potentially be what makes Spectacles a hit, rather than a miss.
We can’t wait to see the responses Snap Inc.'s Spectacles will receive when the glasses are released later this autumn – but we wouldn’t be surprised if we come across one or two Spectacle-wearing, pokémon-catching millennials by the end of the year.
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