Is your eCommerce site ready for Black Friday and Cyber Monday?
As more consumers choose the comfort of the home over crowded stores, online eCommerce sales on Black Friday reach new all-time highs for each year that passes by. Last year, shoppers spent $4.45 billion online, according to Adobe.
As if Black Friday wasn’t enough to think about - next up for online retailers is Cyber Monday, which is widely known to be the largest online shopping day of the year.
We turned to our Directors and senior staff to have them answer the question all retailers simply can’t ignore: how do you make your eCommerce site ready for the shopping weekend of the year?Here is what they had to say:
'My advice would be:
1. Check your website imagery and campaign headlines across channels. Do they stand out and will they get attention amongst all the noise?
2. Have you configured upsells and associated products particularly for the most purchased items? This is an area where you can significantly increase revenue by presenting the right choices to the consumer.
3. Create a content campaign that delivers value to your consumers. This could be around the perfect way to wrap a present, or writing a thank you note or travelling during the holiday period. As a consumer, if you can connect emotionally and enhance my experience I'm going to be much more likely to purchase from you over the competition.'
Lab’s team of neuromarketing specialists can improve your eCommerce web design, holiday campaign or digital strategy.
Get in touch with our team of experts at email@example.com to supercharge the busiest period of the year, or download our latest whitepaper which gives actionable tips you can implement straight away.