Meet the Author

  • Teodora Miscov
  • Marketing Manager

Following her passion for all things digital, Teodora moved to London with the goal of completing her BA in Digital Media Communications at the University of Westminster. Having completed her formal education, she is now pursuing her career in the vibrant Soho as the Marketing Manager at Lab. Her interest for art and philosophy finds a release on her personal blog, which she has been running for six years. Catch up with Teodora on LinkedIn and Twitter.


Takeaways

  • Tom Head, Co-Owner and Director at LAB, got interviewed by Reuters;

 

  • Access the Reuters article here to discover what we think the 4 Pillars of Digital Transformation are;

 

LAB's Tom Head gets interviewed by Reuters on Digital Transformation


21 February 2019
2 mins

We're so excited to have been interviewed by Reuters about a subject we are passionate about: digital transformation.

This is one of the topics that has interested us for the past few years - it's amazing to be able to share the insight we've accumulated with such an established news organisation.

 

Tom Head, Co-Owner and Director at LAB, highlighted the four key pillars of successful digital transformation:

  • Research and data
  • Vision and leadership
  • Technology and creativity
  • Team structure

Most digital transformation projects do not fail because of technology and strategy faults - but because of people not being prepared to change behaviour.

In today's ultra-connected world understanding emotional drivers and unconscious communication is what unlocks the true potential of these insights.

You can access the full interview here.


Takeaways

  • Tom Head, Co-Owner and Director at LAB, got interviewed by Reuters;

 

  • Access the Reuters article here to discover what we think the 4 Pillars of Digital Transformation are;

 


Meet the Author

  • Teodora Miscov
  • Marketing Manager

Following her passion for all things digital, Teodora moved to London with the goal of completing her BA in Digital Media Communications at the University of Westminster. Having completed her formal education, she is now pursuing her career in the vibrant Soho as the Marketing Manager at Lab. Her interest for art and philosophy finds a release on her personal blog, which she has been running for six years. Catch up with Teodora on LinkedIn and Twitter.