LAB's Tom Head gets interviewed by Reuters on Digital Transformation
We're so excited to have been interviewed by Reuters about a subject we are passionate about: digital transformation.
This is one of the topics that has interested us for the past few years - it's amazing to be able to share the insight we've accumulated with such an established news organisation.
Tom Head, Co-Owner and Director at LAB, highlighted the four key pillars of successful digital transformation:
- Research and data
- Vision and leadership
- Technology and creativity
- Team structure
Most digital transformation projects do not fail because of technology and strategy faults - but because of people not being prepared to change behaviour.
In today's ultra-connected world understanding emotional drivers and unconscious communication is what unlocks the true potential of these insights.