Meet the Author

  • Gemma Kane
  • Group Marketing Manager
Gemma has over a decades experience within the agency space working for global brands and supporting clients with their marketing, UX and digital strategies. She applies this expertise across the LAB Group working with all our agencies to amplify their brand stories and demonstrate how we as a group are reshaping the digital world. 

Summary

  • Amar has more than 12 years’ experience working in senior finance roles
  • He joins from the digital communications agency Myriad Global
  • Amar will report to Jonny Tooze, CEO at LAB Group

LAB Group appoints Amar Mistry to Group Chief Financial Officer


01 February 2021
News
2 mins

LAB Group has announced the appointment of Amar Mistry as Group Chief Financial Officer as part of its ongoing growth plans for 2021.

Amar has more than 12 years’ experience working in senior finance roles and brings a wealth of experience in accelerating companies’ growth, raising capital, managing investor relations, strategic business planning and handling mergers and acquisitions, and corporate governance 

Amar joins from the digital communications agency Myriad Global, where he supported the business globally with its continued growth, helped to secure new funding and assisted with the expansion of the executive team throughout the COVID-19 pandemic. He has previously held positions at Vida Care, E2V, Brash Brands and Konica Minolta.
 
In his new role, Amar will report to Jonny Tooze, CEO at LAB Group, and be responsible for ensuring the business has good financial reporting and governance, assessing the financing needs of the business and looking at investment to support the growth plans and developing a new phase of the group’s agency acquisition strategy.

Amar’s appointment comes almost six months after Studio BLUP joined the LAB Group whose portfolio now includes digital agencies VERJ, Riverr and Reflect Digital.

Jonny Tooze, CEO, LAB Group, said: "It’s a great time to have someone of Amar’s calibre joining the group. 

“We’ve successfully completed two acquisitions to date and now we’re beginning to execute the next phase of our growth, both organically and through further acquisitions. 

“Amar is a real talent who I’ve known for a long time, and it’s a real privilege to be able to work with him on this exciting journey."

Amar Mistry, Chief Financial Officer, LAB Group, said: “It’s safe to say that I am thrilled to be joining the business at such an exciting time. 

“During a period where it would be easy to narrow focus and just survive it is inspiring to see a business with such intention and ambition. 

“I have been really impressed with how the team have maintained humour and goodwill during challenging times, it really is a testament to the strength of the team.”

“I very much look forward to bringing my expertise in financial management, financing and inorganic growth to the team.

 

 


Summary

  • Amar has more than 12 years’ experience working in senior finance roles
  • He joins from the digital communications agency Myriad Global
  • Amar will report to Jonny Tooze, CEO at LAB Group

Meet the Author

  • Gemma Kane
  • Group Marketing Manager
Gemma has over a decades experience within the agency space working for global brands and supporting clients with their marketing, UX and digital strategies. She applies this expertise across the LAB Group working with all our agencies to amplify their brand stories and demonstrate how we as a group are reshaping the digital world.