Lab shortlisted for The Drum Search Awards



The Drum Search Awards, in partnership with Google and Bing, return for 2016 to recognise and reward the very best in search across both SEO and PPC. We are delighted to announce that Lab and Kenshoo have been shortlisted for Best Retail / Ecommerce PPC Campaign for the 2016 Drum Search Awards.

The Drum Search Awards, held in partnership with Google and Bing, recognise the very best in search across both SEO and PPC and we are honoured to be included amongst such great company.

The shortlisting is recognising the forward-thinking 'Refuse to Pay' campaign by Lab and Kenshoo for Razors4U, a start-up ecommerce company specialising in the online sale of razor blades. The campaign yielded a remarkable 267% conversion rate and a 300% increase in customer base - all due to pioneering methods and innovative tech.

The remarkable conversion rates and customer base increase were due to a combination of strong strategic planning, innovative technology (Kenshoo's Infinity Suite) and pioneering techniques including the use of Neuro-Linguistic SearchTM , a methodology trademarked by Lab which combines Neuro-Linguistic Programming, psychology and emotional triggers in ad copy to transform user behaviour and disrupt traditional thinking.

This is the second shortlisting for this campaign this year, having already been nominated for Best Digital SEO campaign in the 2016 CIM Awards.


Refuse to Pay paid search campaign


Winners will be announced at a London-based ceremony on the 8th of June.

Good luck everyone!


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Paige Guyan - Marketing Manager at Lab

By Paige Guyan

Paige brings a decade of marketing experience to Lab. Paige has been a published journalist in the American music and fashion industries, and is now an Inbound Certified marketing professional within the UK digital community.

Keep up with Paige on Twitter @paigeguyan.

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