Lab Sponsoring Wirehive 100 Award for Most Emotionally Engaging Content
At the end of every interaction is a human nervous system.
We believe that today’s superpowers are a thorough understanding of digital and human behaviour - when combined, the two create the right conditions for producing great work.
Content that is truly inspiring evokes a sentiment of connection, communicates a clear message and adds value to the world.
High emotional engagement is at the core of great work - and that is exactly what we are looking for…
Driven by our insatiable appetite for discovering and celebrating truly inspiring work, we are sponsoring our very own Wirehive 100 Awards Category this year. Knowing us and our passion for human behaviour, it will come as no surprise that the category is called “Most Emotionally Engaging Content.”
We will be using our trusty biometric testing equipment to get a thorough understanding of how users interact with your content. Through a combination of facial coding, eye tracking and GSR (galvanic skin response) enriched by our knowledge of behavioural economics, neurodesign and neuromarketing, we will be able to determine the emotional engagement of your content.
Our team of judges will consist of Daryll Scott, Director of Human Technology at Lab, ex-hypnotist, certified NLP practitioner and published author, and Beatrice Andrew, our Neuromarketing Manager who boasts a plethora of knowledge in the field.
The Wirehive 100 Awards and League Table showcase digital excellence and recognise the outstanding work and exceptional individuals they see time and again from agencies in the southern counties based outside of London. Returning for their seventh year, they have an expanded list of categories and eligible regions. This year will reflect the latest trends in digital, and an awards event that promises to be their best to date.
- Lab are sponsoring a brand new Wirehive 100 Awards Category of our own creation;
- We will be celebrating the Most Emotionally Engaging pieces of content;
- If you think you can inspire us, submit your work here.