Lab Earns 5 Wirehive 100 Awards Nominations
The Wirehive 100 Awards have just taken place - apart from having a great time, we also took home an award...
We are excited (but not surprised) to announce that our Joint Founder and Director, Tom Head, has won the Agency Leader of the Year award!
One of the judges added:
"I loved reading this submission and think the story of growing Lab into what it is today is clearly and extremely interesting one and in terms of skills, commitment and recognition it shines."
Teodora Miscov, Marketing Manager at Lab, was also a runner-up in the Rising Star category. In addition to these, we were also nominated in the Agency for Good, B2B Website of the Year, Best use of Emerging Technologies. Congratulations to all the winners - it's an honour to have been considered for these amazing categories!
Our Wirehive 100 Sponsored Award
Driven by our insatiable appetite for discovering and celebrating truly inspiring work, we have also sponsored our very own Wirehive 100 Awards Category this year. Knowing us and our passion for human behaviour, it will come as no surprise that the category is called “Most Emotionally Engaging Content.”
To deteremine the winner, we used our trusty biometric testing equipment to get a thorough understanding of how users interact with your content. Through a combination of facial coding, eye tracking and GSR (galvanic skin response) enriched by our knowledge of behavioural economics, neurodesign and neuromarketing, we were able to determine the emotional engagement of content.
The winner this year is ifour! We have used the latest biometric testing equipment to measure emotional responses and engagement. This entry performed best over a large range of biometrics, including positive and negative responses, brow furrow, brow raise, joy and fear responses. Data was obtained from eye movements and polygraph testing, showing the intensity of the emotional response.
This entry evoked the largest emotional response compared to other entries, likely due to the complex, explosive image and intrigue around what it signifies. Well done ifour, we're thoroughly impressed!
The Wirehive 100 Awards
The Wirehive 100 Awards and League Table showcase digital excellence and recognise the outstanding work and exceptional individuals they see time and again from agencies in the southern counties based outside of London. Returning for their seventh year, they have an expanded list of categories and eligible regions. This year will reflect the latest trends in digital, and an awards event that promises to be their best to date.
- Our Joint Founder and Director, Tom Head, has won the Agency Leader of the Year award!
- We have also sponsored our very own brand new award category, which we also judged: Most Emotionally Engaging Content. Congratulations to the amazing winners, ifour!