Lab’s Creative Team nominated for ‘Creative Team of the Year'
We are honored to announce that Lab’s Creative Team, led by Creative Director Tom O’Connor, has been nominated in the category ‘Creative Team of the Year' at the 2016 The Drum Network Awards.
In the nomination, The Drum states that 'Lab's successful delivery of major projects and multiple award wins is directly due to the hard work and output from the agency's incredibly talented creative team.’
One of the projects our Creative team has worked on during the past year is Lab’s rebrand, revealed earlier this year. The new branding reflects our dedication to understanding human behaviour and creating deeply engaging digital experiences through a mixture of psychology, behavioural economics and neuromarketing.
When asked to best describe the creative direction of the new brand, Tom O’Connor said, 'Our new approach embraces the need to be beautifully succinct in a world of limitless communication. When one line tells the story, we write it. When one stroke paints the picture, we draw it.'
The Drum Network Awards recognises and rewards leading agencies in the UK. The winners will be announced on the 24th November at their awards ceremony in London, and we can't wait to be a part of it!
If you want to talk to someone at Lab, get in touch at firstname.lastname@example.org or call us at 0207 183 6668.