Meet the Author

  • Teodora Miscov
  • Marketing Manager

Following her passion for all things digital, Teodora moved to London with the goal of completing her BA in Digital Media Communications at the University of Westminster. Having completed her formal education, she is now pursuing her career in the vibrant Soho as the Marketing Manager at Lab. Her interest for art and philosophy finds a release on her personal blog, which she has been running for six years. Catch up with Teodora on LinkedIn and Twitter.


Want to find out more?

  • Lab have created a new psychology model which gives users insight into why they do what they do. Find out your intrinsic motives with our quick personality quiz.

 

  • The Monkey Lion Dog model gives marketers invaluable insight into how to increase levels of engagement with existing and potential customers.

Are You More Monkey, Lion or Dog?


22 August 2017
1:30

We can all be a bit irrational and emotional when it comes to making decisions.

At Lab we have a unique psychology model that helps us to empathise with all aspects of decision-making – the rational, the irrational and the emotional.

Take the test and find out if you are a Monkey, Lion or Dog….


The challenge is that people are not that predictable - two people within the same persona group can make the same choice but for completely different reasons.


In digital, we tend to create hypothetical ‘personas’ as the starting point for developing more personalised experiences.

Personas are typically started based on socio-demographic segmentation and the subsequent messaging often tends toward rational drivers like features, benefits, price & availability. The challenge is that people are not that predictable - two people within the same persona group can make the same choice but for completely different reasons.

At Lab we want to know what really motivates people to make choices. We like to develop personas and messaging that cater to not only the rational decision making processes of the consumer, but also the irrational, emotional, unpredictable, quirky stuff.

Check out the Monkey Lion Dog test to see what we look for.

 


Want to find out more?

  • Lab have created a new psychology model which gives users insight into why they do what they do. Find out your intrinsic motives with our quick personality quiz.

 

  • The Monkey Lion Dog model gives marketers invaluable insight into how to increase levels of engagement with existing and potential customers.

Meet the Author

  • Teodora Miscov
  • Marketing Manager

Following her passion for all things digital, Teodora moved to London with the goal of completing her BA in Digital Media Communications at the University of Westminster. Having completed her formal education, she is now pursuing her career in the vibrant Soho as the Marketing Manager at Lab. Her interest for art and philosophy finds a release on her personal blog, which she has been running for six years. Catch up with Teodora on LinkedIn and Twitter.