Push Me, Pull Me, Nudge Me: Mobile devices and behavioural biases
Last Thursday, Lab were joined by Pocket App to delve into the mobile world with our latest event, Push Me, Pull Me, Nudge Me: Mobile Devices and Behavioural Biases. Daryll Scott and Tom Head from Lab as well as Jake Davis from Pocket App looked at the relationship between mobile devices and human emotion.
In the first instance, encouraging the audience to swap mobiles with the person next to them definitely showed that mobile devices are one of the biggest things that have shifted our behaviour in today’s world. Daryll Scott, Director of Human Technology, also performed a live neuro experiment which involved eye tracking and facial coding on mobile devices.
Paul and Jake’s key takeaways touch on how vital the human experience is to consider when designing for mobile:
Paul Swaddle, Chairman and Co-founder at Pocket App: Remember the feeling when your neighbour had your phone? That that is why mobile is different. It is a very personal device through which you can have a very deep relationship with users.
Jake Davis, Design Director at Pocket App: It’s great to design for particular users, target audiences and demographics but we always need to remember that we are designing for a human with a physical device. They will have their own varied personal requirements which need to be met if the interface is going to connect with them on any meaningful level.
Tom and Daryll’s key takeaways are applicable to our relationships with mobile devices, but also to technology and digital in general:
Tom Head, Sales and Marketing Director at Lab: One key behavioural bias to keep in mind when creating digital experiences is that of anchoring. This is where we anchor ourselves to early pieces of information then make comparisons based on that. It affects our sense of whether something is expensive or not, whether it’s good value or not, and which option we choose.
Daryll Scott, Director of Human Technology at Lab: Do not underestimate the impact of creativity on the hard metrics. We are running many marketing activities by the numbers – it’s not just Math Men, we need a bit of the Mad Men stuff too.
A massive thank you to everyone that was able to attend, it was great to have such an engaging audience!
- Do not underestimate the impact of creativity on the hard metrics!