Meet the Author

  • Harpreet Bushell
  • Chief Growth Officer

Harpreet has over a decades experience in driving business across digital services, products and licences, with expertise in marketing, sales, partner management, analyst relations and client services. She is very active in the tech community and has been a Sitecore MVP three years running, was featured in The BD100 in 2019, is part of the 2020 BIMA100, is a Tech London Advocate and a member of the BIMA Diversity and Inclusion council.



Want to find out more?

  • Discover the next stage of personalisation at our Sitecore Behavioural Personalisation Webinar 

  • Learn how to tailor your Sitecore UX to the anonymous user, based on psychology and nudges

  • Download our FREE Behavioural Audit Worksheet 

Discover the next stage of personalisation -
tailoring your Sitecore UX to the anonymous user, based on psychology and nudges.


26 October 2020
1 mins

 

At LAB we spend a lot of time thinking about how to create memorable experiences that help you create stronger memories and bonds with your brand. We recently talked about friction at Sitecore Symposium, being one of the many behavioural techniques you can use to grab attention and create engagement at optimal stages of the user experience across your site.  

As the next stage in behavioural maturity, on the 11th November, we will take you through how to use behavioural techniques to successfully implement personalisation on your Sitecore site. Our personalisation model helps you overcome the usual personalisation hurdles, such as knowing your user, cookie laws and data collection by creating a model that personalises on on-site behaviours, in real time.

 

Register for Sitecore Personalisation Webinar

 

In the meantime, download our behavioural maturity map for a kick-start on the techniques you can start applying to optimise your website and get in touch about how we can help you apply behavioural science to your UX for better engagement, conversions and revenue generation.  

 


Download your Behavioural Audit Here

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Want to find out more?

  • Discover the next stage of personalisation at our Sitecore Behavioural Personalisation Webinar 

  • Learn how to tailor your Sitecore UX to the anonymous user, based on psychology and nudges

  • Download our FREE Behavioural Audit Worksheet 


Meet the Author

  • Harpreet Bushell
  • Chief Growth Officer

Harpreet has over a decades experience in driving business across digital services, products and licences, with expertise in marketing, sales, partner management, analyst relations and client services. She is very active in the tech community and has been a Sitecore MVP three years running, was featured in The BD100 in 2019, is part of the 2020 BIMA100, is a Tech London Advocate and a member of the BIMA Diversity and Inclusion council.