Meet the Author

  • Charlotte Mill
  • Sales and Marketing Manager

Charlotte is the Sales and Marketing Manager at Lab. Her background is primarily in Marketing after completing her degree in 2015, the IDM Digital / Direct Marketing award as well as the Google Squared Digital Marketing Qualification on a full scholarship. In her spare time, she has an active lifestyle blog which mainly revolves around food and her Cocker Spaniel, Tia. Catch up with Charlotte on Twitter, @CharlotteMill_.


Sitecore

Sitecore is a customer experience management company that provides web content management and multichannel marketing automation software.

‘The Science of Persuasion’ – Lab teams up with Sitecore for an eCommerce webinar


04 November 2016
Thought Leadership
2 mins

 

Last week Daryll Scott and Tom Head took part in the Sitecore webinar series ‘The Science of Persuasion.’ Lab took on the topic, From UX to EX: Using neuromarketing to put emotion at the heart of the brief and creating a remarkable shopping experience. This was a spin on our usual content to bring together a talk about how neuromarketing can have a huge effect on the shopping experience.

It was fantastic to be able to reach such a large audience. Thanks to living in a digital world, over 600 people signed up for the online event to hear some of our insights. Below is a copy of the slides from our presentation, just in case you missed it!

 


This series had an eCommerce focus and allowed us to dive into the emotional triggers that make conversion happen as well as discussing shopping cart abandonment, why this happens and what can be done.



‘The Science of Persuasion’ Sitecore Webinar

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Sitecore

Sitecore is a customer experience management company that provides web content management and multichannel marketing automation software.

Meet the Author

  • Charlotte Mill
  • Sales and Marketing Manager

Charlotte is the Sales and Marketing Manager at Lab. Her background is primarily in Marketing after completing her degree in 2015, the IDM Digital / Direct Marketing award as well as the Google Squared Digital Marketing Qualification on a full scholarship. In her spare time, she has an active lifestyle blog which mainly revolves around food and her Cocker Spaniel, Tia. Catch up with Charlotte on Twitter, @CharlotteMill_.