Meet the Author

  • Max Wiggins
  • Insight and Innovation Lead

Max plays at the intersection between cognitive science and consumer behaviour. At LAB, he provides insight and innovation to solve commercial problems in digital environments. By using scientific approaches Max focuses his attention on properly understanding the narrative of thought among audiences.


Takeaways

  • LAB used comparative linguistic analysis research to understand how behaviour is changing during the current pandemic.
  • The research analysed hundreds of thousands of tweets to discover people's shifting frustrations (e.g. "I am never buying...") and desires (e.g. "We can't wait to...").
  • The research thought piece for download outlines 6 key insights that contain provoking thoughts for many industries, companies and those interested in human behaviour.

Six things you need to know about your audience during the current pandemic


28 June 2020
Human Behaviour
2 mins

At LAB, we were curious about how the nation's behaviour is changing during the current pandemic. We asked ourselves: how can we explore the psychology of the UK today without being able to talk to everyone directly? 

To solve this problem we used Comparative Linguistic Research. In short, we looked at hundreds of thousands tweets that focussed on peoples shifting frustrations and desires during the Coronavirus-induced lockdown. Mapping the changes in sentiment and topics in these contexts gave us a window that cast light onto market audience behaviour at this time. 

Click the link below to download our research thought piece and discover the insights we found - 'Six things you need to know about your audience during the current pandemic':

 

Download the thought piece

 


Takeaways

  • LAB used comparative linguistic analysis research to understand how behaviour is changing during the current pandemic.
  • The research analysed hundreds of thousands of tweets to discover people's shifting frustrations (e.g. "I am never buying...") and desires (e.g. "We can't wait to...").
  • The research thought piece for download outlines 6 key insights that contain provoking thoughts for many industries, companies and those interested in human behaviour.

Meet the Author

  • Max Wiggins
  • Insight and Innovation Lead

Max plays at the intersection between cognitive science and consumer behaviour. At LAB, he provides insight and innovation to solve commercial problems in digital environments. By using scientific approaches Max focuses his attention on properly understanding the narrative of thought among audiences.