Meet the Author

  • Beatrice Andrew
  • Head of Neuromarketing
Beatrice has a Neuroscience degree from King’s College London where she specialised in the biomechanics of Alzheimer’s Disease and Astrocyte function of Major Depressive Disorder. Beatrice begun her creative career in branding & design. She was previously a Digital Planner for Google and now runs the Neuromarketing department at Lab. She enjoys applying her love of science and psychology with a passion for digital innovation.

Takeaways

  • Using pioneering behavioural methods can help uncover deeper insights about your audience.
  • Learn more about: Unconscious Perception, Comparative Linguistic Analysis, Behavioural Insights Site Audits and Online Biometric Testing.
  • Join our webinar to find out how more at 10am on 22nd April. RSVP to beatrice@lab.co.uk. 

 

 

It has never been more important to know what people are really thinking


07 April 2020
2 mins

 

In this challenging, unpredictable time LAB’s Behavioural Science team deliver specialist insights into understand how audiences are changing their priorities and how they are behaving online. 

 

Our unique methodology can be used to analyse audiences remotely at this time. Below are some of the ways we assess what customers are really thinking. 

 


Understand your audience 


Unconscious Perception

To find out the real opinions driving customer decisions, we must move away from conscious questioning and towards unconscious responses. We do this through Implicit response testing a process that measures the speed and accuracy of binary decisions that have to  be made really quickly. By doing this, we’re able to understand how strongly or weakly customers implicitly feel towards something (i.e. brand, product, packaging, etc). 


Comparative Linguistic Analysis 

Comparative Linguistic Analysis allows you to reach data-driven insights that cannot be arrived at through other means. Deep language comparison reveals the ways that different audiences are talking uniquely about a topic of your interest. For example, we use audience listening tools to compare what audiences are saying about a topic or brand online. With these insights, you will be able to communicate with your audience authentically and with a high level of relevance, as well as exposing new areas to inform future strategy (e.g. reveal new areas for market penetration).

 


Behavioural Analysis online 


Behavioural Insights Site Audits 

Over the past few years, LAB have immersed themselves in consumer insights. We incorporate many techniques to do this, all with reference to psychology, neuroscience, and behavioural economics (e.g. nudge theory). Having highly-skilled expertise in both consumer science and industry, we are able to tackle a wide range of problems that you might need help with. We review the psychological experience and architecture of websites, providing easy-to-implement behavioural recommendations that enhance your site performance.


Online Biometric Testing

It is more important than ever to assess the effectiveness of your web design and journey. We are able to run biometric testing remotely. This uses eye tracking and facial coding data to look at unconscious reactions to website journeys. By analysing these physiological responses we are able to generate findings that reflect genuine behaviours of your customers. 

 


Interested in hearing more? Get in touch with beatrice@lab.co.uk to find out more or email to join our webinar at 10am on 22nd April. 


 



Takeaways

  • Using pioneering behavioural methods can help uncover deeper insights about your audience.
  • Learn more about: Unconscious Perception, Comparative Linguistic Analysis, Behavioural Insights Site Audits and Online Biometric Testing.
  • Join our webinar to find out how more at 10am on 22nd April. RSVP to beatrice@lab.co.uk. 

 

 


Meet the Author

  • Beatrice Andrew
  • Head of Neuromarketing
Beatrice has a Neuroscience degree from King’s College London where she specialised in the biomechanics of Alzheimer’s Disease and Astrocyte function of Major Depressive Disorder. Beatrice begun her creative career in branding & design. She was previously a Digital Planner for Google and now runs the Neuromarketing department at Lab. She enjoys applying her love of science and psychology with a passion for digital innovation.