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Neuromarketing

It’s a bit like mind reading

What's the big idea?

Behavioural Economists know that the consumer is often irrational. Neuroscientists know that all of our decisions are ‘weighed up’ emotionally. There are so many things that influence our emotions, and they happen so quickly, that we are unable to really know ‘why’ we make every little decision.

We use tools from neuroscience to measure complex, emotional responses to media and understand why we do what we do. It’s insightful and non-subjective; you can’t fake or corrupt Neuromarketing. Our discoveries can help you to make any communication more memorable, engaging and effective – and we can prove it.

SPEAK TO AN EXPERT

Daryll Scott

Director of Human Technology

daryll@lab.co.uk

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Success Story

The Guardian Holidays

We collaborated with The Guardian to redesign The Guardian Holidays website, bringing it up to date with our previous designs for The Guardian Bookshop and The Guardian Shop.

We worked with The Guardian’s research agency, internal design team and platform builders to produce a new UX and design which sits neatly between the practical needs of an ecommerce site and the aspirations of a holiday brochure site. The finished product does exactly that, and has seen a 500% uptick in conversions.

Neuromarketing Results

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500%

Uptick in site conversions

500%

Mobile conversion rate increase

15%

Increase in conversion rate

1

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