We collaborated with The Guardian to redesign The Guardian Holidays website, bringing it up to date with our previous designs for The Guardian Bookshop and The Guardian Shop.
We worked with The Guardian’s research agency, internal design team and platform builders to produce a new UX and design which sits neatly between the practical needs of an ecommerce site and the aspirations of a holiday brochure site. The finished product does exactly that, and has seen a 500% uptick in conversions.
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Uptick in site conversions
Mobile conversion rate increase
Increase in conversion rate