Pierre Marcolini, world-renowned chocolatier, approached Lab to help the brand's ecommerce website live up to the high quality of their luxury confections.
Lab proposed a number of rapid changes, starting with creating a beautiful new Magento website featuring a fully redesigned basket and checkout area on the site. This was followed by a streamlining of the front end, focusing on showcasing the products that are available to buy online.
Pierre Marcolini's beautiful new website transformed his business. Conversion rate, revenue and transactions all improved dramatically, and thanks to the sophisticated imagery and streamlined purchasing experience, average order value also increased.
Increase in revenue
Increase in ecommerce conversion rate
Increase in average order value
Increase in transactions