Razors4U (R4U) is an ecommerce start-up that sells popular brands of razor blades and shaving products to the UK and Europe. R4U needed to expand their awareness in the UK and European markets, so we created a performance marketing strategy focusing on paid search.
The campaign went beyond industry benchmarks, and beyond traditional industry techniques. We used our pioneering application of Neuro Linguistic Programming (NLP), psychology and emotional triggers in the campaign’s ad copy, which transformed user behaviour, disrupted consumers’ decision making and boosted conversions and CPA.
Working with Lab and Kenshoo’s Infinity Suite, R4U was able to grow the average paid search conversion rate and cut the cost per acquisition in half, whilst simultaneously increasing the customer base by 300%.
The remarkable conversion rates and customer base increase were due to a combination of strong strategic planning, innovative technology and pioneering techniques including Lab's trademarked Neuro-Linguistic Search method.
Increase in average conversion rate
Increase in transactions
Increase in total clicks
Decrease in cost per acquisition