We worked with leadership training experts Vistage to make their memberships and services as appealing as possible. A stronger content strategy and an informed redesign of the company’s website were our starting points, focusing on UX to produce a clear and engaging site. Strong messaging encouraged conversions and increased interest in Vistage. The final website delivers brilliant UX and is one that executives are proud to use and share.
We also ensured Vistage’s team can continue to maintain the site’s content easily using a familiar CMS in WordPress, with options to develop the site further down the line.
Vistage launched their new, easier and more enjoyable to use website and quickly saw an uptick in results. Organic traffic improved thanks to a stronger content strategy, and enhanced UX led to an increase in mobile usability and longer session durations.
Increase in organic traffic
Increase in average session duration
Increase in mobile usability