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Performance Marketing

We believe in agile, predictive marketing to find the right audiences at the right time, across multiple channels and any screen size.

Market leading technology layered with beautiful design and neuro linguistics to drive conversions.

Lab is a Kenshoo 'black belt agency', which means we know how to leverage the best technology to achieve incredible uplifts in performance in paid Search and paid Social campaigns.

But technology is only part of the puzzle. We look beyond B2B and B2C to Human-to-Human (H2H), ensuring our campaigns engage, resonate and help drive acquisition, retention and growth. 

Neuro Linguistic Search is in our DNA and means we utilise technology, a deep understanding of customer behaviour, linguistics and creative, to deliver substantial ROI from search, display, social, remarketing and email. 

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Justin Thorne

Head of Performance Marketing

justin@lab.co.uk

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Success Story

Razors4U

Razors4U (R4U) is an ecommerce start-up that sells popular brands of razor blades and shaving products to the UK and Europe. R4U needed to expand their awareness in the UK and European markets, so we created a performance marketing strategy focusing on paid search.  

The campaign went beyond industry benchmarks, and beyond traditional industry techniques. We used our pioneering application of Neuro Linguistic Programming (NLP), psychology and emotional triggers in the campaign’s ad copy, which transformed user behaviour, disrupted consumers’ decision making and boosted conversions and CPA. 

 


Performance Marketing Results

The objective for the campaign was to leverage multiple channels (Search, Display, Facebook, Remarketing) to ultimately double the customer base. Secondary goals (to the client at least) were to increase conversion rates and drop CPC and CPA.


The objective for the campaign was to leverage multiple channels (Search, Display, Facebook, Remarketing) to ultimately double the customer base. Secondary goals (to the client at least) were to increase conversion rates and drop CPC and CPA.
The objective for the campaign was to leverage multiple channels (Search, Display, Facebook, Remarketing) to ultimately double the customer base. Secondary goals (to the client at least) were to increase conversion rates and drop CPC and CPA.

300%

Customer base increase

364%

Uplift in conversion rate

-67%

Cost Per Acqusition

-50%

Cost Per Click

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