Time: 8:30 am – 12:30 pm
Date: 9th of June
Location: One Alfred Place, Fitzrovia, London, WC1E 7EB
The Key To Unlocking Stellar Performance is a Blend of Technology and Neuromarketing – In Marketing, this is the Game Within the Game
The next wave of marketers were born into technology and for them, big data and algorithms are second nature. Teenagers are learning to use Adwords before learning to drive their cars.
But – how many of the creative, emotionally engaging, tried-and-tested ‘Mad Men’ principles of interruption marketing are they aware of? Do they know how to play with language and use psychological nudges and neuro principles to provoke action?
Our revolutionary event puts these principles into action for the digital age, giving you the keys to unlock next level performance. Marketers forget that at the end of all these marketing algorithms and adtech, is the most complex of systems – a human being.
Daryll Scott and Justin Jon Thorne will talk you through how to leverage the best technology for marketers and how, when layered with human understanding, it can win you the game within a game!
This three-hour session is an opportunity for marketers to receive future-focused insights into this progressive field. You will leave with a general understanding of the principles of Neuromarketing and how to apply them to your marketing strategy to give your brand the edge in 2017 and beyond.
This event has now ended but please email firstname.lastname@example.org to hear more about our upcoming events.