To create deeply engaging experiences we need deep human insight. At Lab we blend a mixture of psychology, behavioural economics and neuromarketing to predict, measure and influence non-conscious, emotional reactions.
Consumers are irrational - so we have developed a unique approach based on established psychological theories to quickly and clearly identify the irrational desires of your target audience.
Gain a deeper understanding of your customer, make better predictions of their responses and influence them more precisely.
Consumers are emotional - so we use research methods from neuroscience to predict, measure and influence non-conscious, emotional reactions and perceptions.
Make any communication more effective and de-risk your creative spend by measuring emotional impact.
It’s noisy out there in search engines and often ‘friction’ is required to cut through the chicken soup of advertisers fighting over clicks. Use neuro-linguistic principles to influence consumers and disrupt their usual search habits with relevancy, surprise and cognitive nudges that transform performance.