LAB Groups a digital creative agency that focuses on consumer insight, we are aware that branding and design are now driven by audiences - digital branded design must be more reactive and purpose driven.
We blend our unique mix of creative strategy with behavioural economics to build branding and design which can cut through the noise.
Our understanding of the human mind and how it works allows us to dive deeper into what is best for your company specifically.
Through a blend of psychology, behavioural economics and creative flair, we create digital experiences that are memorable and make a lasting impression.
The LAB Difference
Consumers are irrational - so we have developed a unique approach based on established psychological theories to quickly and clearly identify the desires of your target audience.
Gaining a deeper understanding of your customers means that you can make more accurate predictions of their responses and influence them more precisely. While other agencies are only just starting to grasp the importance of understanding consumer behaviour, we have been pioneering it for three years.
Neurotesting is a big part of our approach to branding and design. By neurotesting websites, advertising, video content and more, we are able to see where audiences are looking, what they feel as they interact with the brand/content and how engaged they really are.
Our unique process involves three major elements: facial coding, eye tracking and GSR (galvanic skin response). Alongside these, we also run IRT (implicit response testing) which gives us deep insight into what customers subconsciously associate your brand with.
The technology, whilst important, cannot deliver true value without a team trained in behavioural marketing and creative design - and that is one of our greatest strengths.
We are a creative agency with dedicated creative and neuromarketing teams, trained in neurodesign and with an understanding of how to use the way that the mind works to the advantage of businesses (in an ethical way of course - this is really important to us).
Imagine the power that understanding your customer can grant you.
By making consumer behaviour an indispensable part of your branding and design, your content and communications will become much more memorable, deliver measurable results and enable you to really connect with your customers.
To create deeply engaging experiences, we need deep human insight. At LAB we blend a mixture of psychology, behavioural economics and behavioural marketing to predict, measure and influence non-conscious, emotional reactions.