User Experience (UX)

The Why

A great user experience (UX) should be at the centre of any well-designed website, product or system. 

Failing to design positive, memorable UX could cost you customers, and ultimately negatively impact your reputation as a business that delivers a quality experience.Investing in effective UX website and app design can help you provide a better journey for your customers, encourage them to make the right kinds of actions on your website and most importantly, generate quality leads and/or sales for your business.

Choosing the right UX agency is paramount to the success of your website - at LAB, we blend our expertise in neuromarketing with our own UX process to help optimise your website for users and grow your business digitally. 


The What

As a UX agency, we understand that in order to provide you with the best UX design, we need to assess the entire website journey.

This includes branding, existing website design, information architecture, usability, and last but not least, the functionality of your website

It also involves our expertise in neuromarketing and a deep understanding of your existing audience and the new users you want to attract and convert. 

The How

At LAB, we create designs based on extensive UX research into what your customers need, what they value, as well as the existing nature of your brand, website and user journeys.

We combine these insights with our expertise in psychology, neuroscience and neuromarketing to improve the user experience according to the non-conscious, instinctive and emotional reactions your users have to your website or app.

This is understood through technology such as eye-tracking, facial coding and galvanic skin response (GSR). We use this as part of the user testing phase to help identify what is right or wrong about your website design and how it can be improved.

We use this unique mix of neuroscientific insight and creativity to make human and data-informed decisions as to how best your app or website can be improved to achieve your business goals while providing a seamless and pleasing experience for your audience.

Using our technologies we are able to gain a deeper understanding of the basic human responses that drive all of us to act subconsciously and on impulse. We use this knowledge to anticipate the reactions of your users and create a distinctive digital customer experience.


So What?


At LAB, we incorporate human insight, achieved through our unique use of neuromarketing, to create a meaningful UX for your customers.

We can achieve extraordinary results through our expertise in psychology, behavioural economics and neuromarketing, by predicting and measuring the subconscious, emotional responses of your users.

To understand the motives of your audience is to be able to create emotionally charged images, messages, journeys and experiences that will connect with your audience and better help them engage and convert with your business.

Get in touch to speak to one of our UX experts today.  


About LAB - Graphic Design Company in London

LAB is an award-winning, London based UX agency that offers a full suite of digital services, uniquely mixed with a blend of neuromarketing, psychology and behavioural economics.

Our design teams focus on creating products that lead to meaningful user experiences, with messaging and creative targeted to specific users.

Founded over 15 years ago, the agency has grown to 55 full-time staff with offices in London and Cape Town.

Our key clients include known brands such as Sage Pay, Wax Lyrics and Snap-on Tools.We were featured in The Drum’s Top 100 Independent Agencies, and named a ‘One to Watch’ business in Econsultancy’s Top 100 Digital Agencies 2018.

Get in touch to give us an opportunity to introduce our London-based team of neuromarketing-influenced UX consultants to see how we can help you transform your business and user experience.