An effective video, created with human behaviour in mind, can be a great way to promote your message. Visual storytelling is an immersive and instant way to connect with your customers on an emotional level.
Investing in a video campaign that focuses on the audience is key to success. It is important to try and understand what compels people to act, allowing a strategic structuring of the content. Knowing your customers will help you make decisions that will encourage them to take the right kinds of actions and guide them through your website journey.
It is of utmost importance that you choose the right video production agency to work with you on creating a unique and memorable marketing strategy. Failing to produce engaging video content could end up costing you a lot of money without much return and discourage your business from attempting to use video in the future.
In order to produce a video production strategy that actually works, our team of experts will use their expertise in psychology and neuromarketing to understand your business and the audience that you’re trying to market to.
As part of our process, we look at all aspects of the user journey and their experience with your product, including branding, creative and digital. We look behind the curtain to uncover deep human insight in order to craft meaningful design and deliver powerful experiences
At LAB, we produce video campaigns with the knowledge derived from the research we conduct into what your audience needs, the things they value the most and what their views of your brand, website and user journeys are.
Understanding that your audience is making instant decisions about your brand and products based on a multitude of psychological influences that they’re not even aware of themselves, can give you an advantage needed to create video content that is captivating, informative and emotionally relevant.
We integrate our findings with the expertise of our psychology, neuroscience and neuromarketing specialists to create a video strategy that concentrates on the non-conscious, instinctive and emotional reactions of your users.
We use groundbreaking methods such as eye-tracking, facial coding and galvanic skin response (GSR) in our user testing to help identify the positive and negative aspects of your brand and messaging and ways that it can be improved.
By making human and data-informed decisions through our unique combination of neuroscientific and creative insight, we are able to develop visual experiences that have already been tested and proved favourable to users matching your specific business personas.
In the digital world of social media, we get our information instantly at the touch of a finger. Our attention spans are shorter, forcing marketers to become more creative in the ways they communicate with their audience.
To create memorable experiences we need human insight to be able to convey a message in an impressionable way within a short timeframe. At LAB, we incorporate neuroscience and marketing to achieve extraordinary results by predicting and measuring the subconscious, emotional responses of your users, saving you time on producing costly content that won’t yield the desired results.
By understanding the exact motives of your audience, we are able to present them with emotionally charged images and messages in a video format, which connects with your audience and incentivises them to engage with your business.
Get in touch to speak to one of our video production experts today.
About LAB - Digital Branding Agency in London
Are you looking for a video production agency to help you create a campaign that stands out?
LAB is an award-winning agency providing London-based video production services alongside a full suite of digital services, including branding & design, digital marketing and app development.
Founded over 15 years ago, our agency has grown to 55 full-time staff, and as of November 2019 has become known as the LAB Group, thanks to our acquisition of a Kent-based digital agency Reflect Digital.
Working in the digital landscape has given us the opportunity to work on some exciting projects, including Danone’s “Marty’s Universe” and The Guardian’s Bookshop project. Our key clients include known brands such as Sage Pay, Wax Lyrics and Snap-on Tools.
We were featured in The Drum’s Top 100 Independent Agencies, and named a ‘One to Watch’ business in Econsultancy’s Top 100 Digital Agencies 2018.
Get in touch to speak to one of our team today at email@example.com or call us on 0207 183 6668.