Digital marketing is a necessity for brands and businesses nowadays - but it can often be difficult to know which solution is best for you as a marketer that wants to deliver solid results, make your brand stand out and really connect with customers.
Technology is evolving at a crazy pace - programmatic being in the spotlight at the moment. This has removed the more tedious parts of managing the media buying process and opened up opportunities for delivering beautifully creative and intuitive online advertising campaigns that don’t cost an arm and a leg. To best utilise and benefit from these types of insights, it’s important to choose a digital marketing agency that will focus on how best to use them - we ensure that results are the focus of every single campaign that we deliver.
Google and Facebook are platforms that offer marketers a considerable amount of user data, allowing us to finetune our audience targeting across social PPC and display advertising to achieve the best results we can.
Increasingly, more and more platforms are providing this kind of information for marketers to use to their advantage to create digital campaigns that produce outstanding results. This creates growing opportunities to make digital marketing extremely exciting - and baffling in the same measure.
In today’s utopia of digital marketing, how do you know which approach is best for you?
We offer digital marketing services that are tailored to the specific needs of your brand.
From creative ideation to placing ads, we have a process that means we will be there every step of the way to ensure that you adopt the best strategy for your business to best achieve its goals.
Our digital marketing experts are trained in social media, display, video, mobile and native advertising as well as the latest technologies to deliver and enhance campaign performance. Lab is also an experienced web development company offering enterprise-level website development services in addition to secure and reliable website hosting.
At LAB, we ensure that your digital marketing campaigns are informed and strategic, using genuine and powerful insights and neuro-linguistic principles to influence consumers and power successful campaigns.
Our unique approach is based on established psychological theories to quickly and clearly identify the desires of your target audience. We help you gain a deeper understanding of your customer, make better predictions of their responses and influence them more precisely.
See how we did this with CA Technologies here.
As consumers are also emotional, we use research methods from neuroscience to predict, measure and influence non-conscious, emotional reactions and perceptions. Make your digital advertising more effective and de-risk your creative spend by measuring emotional impact. That’s what sets us apart as a digital marketing agency: we focus on psychology and data insights to work out how to influence consumers.
The digital world we live in means we can communicate with more and more people in ever-increasing ways. Everyone’s time is precious, so to tell people something relevant and engaging must be done clearly and succinctly or not at all.
To create deeply engaging experiences we need deep human insight. At LAB our digital marketing services blend a mixture of psychology, behavioural economics and neuromarketing to predict, measure and influence non-conscious, emotional reactions.
We’re an award-winning digital marketing agency that offers a full suite of digital services, uniquely mixed with a blend of neuromarketing, psychology and behavioural economics. Founded over 15 years ago, the agency consists of 55 full-time staff with offices in London and Cape Town. Our clients include Sage Pay, Wax Lyrics and Snap-on Tools to name a few.
LAB works with enterprise-level organisations to implement successful digital strategies and to design, build and market digital brands and experiences. Featured in The Drum’s Top 100 Independent Agencies, LAB was also recently named a ‘One to Watch’ in Econsultancy’s Top 100 Digital Agencies 2018.
Interested in other methods of boosting your online presence? Browse our pages on app development and creative digital branding and introduce yourself to our team of London-based digital strategy consultants to see how we can help you improve your online campaigns.