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Digital Transformation

Results-driven digital strategies that work

The digital landscape is forever changing – and it can be hard to know which way to turn to keep your brand on top. 

We get it – and our award-winning approach helps businesses to thrive today, while they prepare for tomorrow. 

Leading with flexibility as a strategy, our digital strategists help forward-thinking brands like yours to enhance agility, reach their goals, and take their digital presence to the next level. 


A different approach for ambitious business leaders 

LAB Group have been digital strategy specialists for over 15 years. We see through the hype, and we know the digital solutions that will transform brands into strong market leaders. 

Our digital strategy consultants use their unique design thinking to take you through a digital discovery process that’s tailored to your brand. We flag obstacles and threats and identify gaps and opportunities that will accelerate your growth. 

With the help of our behaviour experts, we also gain a deep insight into both your customers and your marketplace – helping you know how to nudge consumers in the right direction and encourage adoption of your latest tools, tech, or solutions. 

Using these key findings, our strategists then work with your key people, to help you create – and implement – the robust yet agile roadmaps that will align your people, products, and processes, and transform your digital performance. 

With one eye firmly on the future, we also use the latest tools, tech stacks, and platforms to give you the scalable solutions that will drive your brand forward in an ever-changing digital world.

The LAB Difference

LAB Group have been creating award-winning digital experiences for the last 15 years. 

We build and market digital brands and experiences that get seen amongst the noise, and our projects have earned us a spot on The Drum’s Top 100 Independent Agencies and Econsultancy’s Top 100 Digital Agencies 2018.

Our unique approach to digital strategy mixes digital, design, marketing, and behavioural science expertise to drive better, more sustainable outcomes. 
Powered by human insight, every digital transformation and digital strategy uses behavioural science to shape agile digital strategies that deliver tangible results. 

Uniting data, science, and unparalleled tech expertise with in-depth customer profiling – our signature approach gives enterprise-level brands like yours the agility they need to stay one digital step ahead.

Here’s how LAB Group’s digital strategy and consulting can elevate your brand: 

  • Brand vision workshops 
  • Brand development 
  • Tech evaluation and optimisation 
  • Change management 
  • Journey mapping 
  • Goal setting
  • Systems analysis and optimisation 
  • Personalisation and automation 
  • UX review, design, and development  
  • Market research, analysis, and strategy 
  • Audience insights and profiling 
  • Insight-led website design
  • Culture and trend predictions 
  • Optimised landing page performance 
  • Lead generation and conversions 
  • Site optimisation, CRO, and maintenance strategies 
  • Advanced data collection and insights 
  • Multi-channel, multi-site, multi-language platforms


Got a project in mind?

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Digital Transformation