New Culture

LAB Group's London-based creative agency specialises in connecting brands to the new culture through relevant design, meaningful brand experiences all underpinned by human insights.

We offer a full suite of creative services including identity branding, creative design, motion design, brand development and brand positioning all applied with our unique blend of creativity and behavioural insights. Our creative experts offer cutting-edge creative ideas grounded in the new culture for an impressive list of global brands such as Nike, Adidas, Sony Music, Redbull, Coty, the BBC and EA Sports.


Here is how LAB's experts in the new culture can help your brand:

  • Trends and sentiment analysis

  • Comparative Linguistics Analysis (CLA)

  • New culture insights

  • Exclusive audience insights

  • The BLUP 50