CREATIVE COMMS WITH STRATEGY, STORY AND STYLE

BE THE VOICE THE WORLD WANTS TO HEAR

Your brand’s stories need to stand out. In a modern landscape that’s loud and crowded, brands who communicate with clarity, passion and precision are the ones the world listens to. By fully unpacking your brand's story, we find the core messages and communicate them in ways that bring your brand to life. It’s about identifying the right channels for the right audience and using them to engage hearts, not just minds. It’s a fresh approach for a different kind of creative. One that delivers sustainable outcomes people get behind, changing your brand image for the better.

DIVERSE COMMS EXPERTISE TO CUT THROUGH THE NOISE

LAB is a group of independent thinking agencies, working across digital, comms and creative, powered by pioneering research into human behaviour. By thinking beyond the borders of conventional digital agencies, our comms appeal to both the rational and emotional. They get to the beating heart of every story and brand, helping to move people, create a reaction, and drive meaningful action. We partner with progressive enterprise brands who want to strengthen their comms through strategic thinking, crafted storytelling, and creative style. That’s why we work across the spectrum, from core messaging to multichannel campaigns. It’s this diverse mix of digital, technical and conceptual talent that gives you communications that go deeper and further.

UNDERSTANDING BEHAVIOUR, UNPARALLELED COMMS

Where others jump in with assumptions, we uncover unimagined insights bringing together our communications expertise and behavioural research and science. By understanding your audience on deeper levels, our diverse specialists create targeted communications to truly move them. Combining strategic ideas, human insights, and limitless imagination, we bring your brand narrative to life in unexpected new ways that unsettle the ordinary. Because telling distinctive stories is the smartest way to elevate your reputation, enrich your relationships, and enhance your brand equity.

DRIVING POSITIVE IMPACT FOR PROGRESSIVE BRANDS

Our creative comms experts are always focused on real-world action and results, never just surface styling. Whether defining and refining your brand’s reputation, purpose, messaging or narrative, we create tangible impact across every touchpoint. We bring unrivalled comms expertise around ESG, CSR, sustainability and positive corporate purpose. Our deep and detailed process unlocks what’s exceptional about your ethos, and brings it to the world with creativity and credibility. We work collaboratively with you to make sure every message hits with ambition and authenticity, meeting the exceptional standards you’re setting.

A RELATIONSHIP THAT CREATES REAL-WORLD RESULTS

Your message matters; it’s how people perceive your brand. That’s why we always start by thinking strategically; defining the audiences, channels and messages that will truly move the needle. Then we translate this strategy into beautifully crafted brand stories that are real, relevant and resonant. We work in collaboration and partnership with you, pushing deeper to understand your business, brand and audience. Because the best comms come when we go beyond the brief to create breakthrough ideas with lasting, measurable impact.

WORKING ACROSS COMMUNICATIONS:

  • Creative communications planning, led by human insight

  • Results-driven, multichannel campaigns that drive action and outcomes

  • Messaging architecture and execution

  • Meaningful storytelling and narrative development

  • Purpose identification and reputation management

  • CSR and ESG management

  • In-depth audience insights