Search & Digital Marketing
DIGITAL MARKETING THAT MAKES A DIFFERENCE AS DIGITAL IS DEMOCRATISED, THIS IS THE EXPERTISE ECONOMY
Digital has made marketing faster, simpler and more accessible for everyone. But with simplicity comes competition. Backed by experts in research, technology, and behavioural science, we leverage deep audience insights to drive targeted digital marketing campaigns that get your brand noticed. Limitless results don’t happen by magic. They’re achieved through strategic search engine optimisation, goal-driven paid search campaigns and user journeys that are grounded in psychology.
MULTI-DISCIPLINE MARKETING, DRIVEN BY DIVERSE IDEAS
LAB is a group of digital agencies blending consumer psychology with behavioural economics and marketing. Our work blurs the boundaries of what a digital marketing agency can do, bringing together academic and creative specialists to drive campaign results to unimagined heights. We work with big-thinking brands who want stronger digital strategies and the deep marketing expertise to design, deploy and manage campaigns that bring consumers closer. Where others rely on intuition, we de-risk investment and drive higher returns by influencing your audience’s emotional response.
BEYOND CONVENTIONAL AND INTO BEHAVIOURAL
Our scientific approach draws on detailed data and psychological theories to identify your target audience’s desires. By understanding their emotional and rational motivations, our digital marketing experts create groundbreaking campaigns that predict, measure and influence their reactions. It’s this uncommon blend of academic minds, creative makers and digital marketers that leads to unexpected and breakthrough ideas. Unshackled to any specific channel, our specialists explore and experiment to find unimagined ways to make your campaigns work even harder.
UNCONVENTIONAL MARKETING MINDS, UNCONFINED TO ONE CHANNEL
Our digital marketing specialists bring expertise across organic and paid search, CRO, social, display, video, mobile, web and adtech. We approach every campaign with the freedom to find the best routes to success. This 360° knowledge and blend of best-in-class digital talent helps push performance to unparalleled levels. From creative ideation to ad placement and beyond, we think, work and act as your brand to lift the limits on your marketing potential.
PARTNERING FOR PERFORMANCE FROM THE INSIDE OUT
Our work starts with strategic thinking and human understanding. Equipped with unique behavioural insights, we can move into the creative and conceptual before following up with dedicated campaign management and ongoing optimisation. Rather than simply reporting on results from a distance, we collaborate closely with you to make sure your brand is reaching the right audience and ranking for the right keywords. We work as your strategic digital marketing partners, pushing to deliver the strongest possible returns on your investment. Our no-nonsense, results-obsessed teamwork as an extension of yours, understanding your business and brand from the inside out. This means we can take groundbreaking ideas to market faster, driving higher performance through reduced layers of management.
MARKETING THAT MOVES PEOPLE ACROSS EVERY AREA:
Digital strategy, driven by behavioural insight
Channel and campaign planning
Measurement, reporting and optimisation
Programmatic, Pay-Per-Click and Digital Out Of Home
Paid search marketing
Search Engine Optimisation (SEO)
Social advertising campaigns (paid social)
Website design, development and hosting