Content Marketing

A Content Marketing Agency Fusing Data with Creativity

If you’re struggling to connect with your audience, or your content simply isn’t getting the engagement on the right channels, maybe you need a fresh approach.

Our award-winning content marketing specialists blend engaging content with human behavioural insights for strategies that resonate with your audience and initiate action.

Using our expertise in behavioural science we work with you to uncover unparalleled insight into your audience’s behaviour, motivations and drivers. Fusing this knowledge with our content marketing expertise to form narratives that capture your audience's attention for all the right reasons.

Building strong customer relationships that help your brand to cut through the noise.

A Customer-Centric Digital Marketing Agency

Our talented content marketing experts fuse data with creativity to craft compelling content campaigns that are human-led at their core.

Human behaviour and innovative technology drive our digital strategies. 

We work to truly understand your business challenges and goals, delving deep into your audience personas by uncovering their motivations, personalities and digital habits, and tapping into the search landscape to better understand user intent. This unique combination enables us to craft unique, compelling content that gets engagement, attracts links, generates a buzz and gets people talking!

Our content marketing services include:

  • Content Strategy Development - We’ll work with you to develop a strategy that aligns with your business challenges & objectives to create content that connects with your target audience on the right channels.

  • Audience, Persona & Journey Profiling - We help to build a clear picture of your audience, their personas and journey to formulate a strategy which delivers.

  • Content Ideation - We’ll collaborate with you to generate ideas that are aligned with your target audience, digital channels and the end goal.

  • Content Creation - Our talented copy writers, designers, developers and outreach specialists will execute your content strategy from start to finish.

  • Digital PR & Outreach - Our outreach experts get your content in front of the right people to fuel your brand exposure and awareness.

  • Social Media Strategy & Consultation - We’ll help to formulate a social media strategy to ensure your content reaches your audience on the right platform. 

  • UX Design - Fuelled by our expertise in human behavioural science and combined with our digital design expertise, our talented creatives can advise on user journeys and offer solutions for more user-centric content creation. 

The LAB Difference

We know the best way to connect with your users is through unique, compelling user-centric content. 

That is why we elevate our content marketing services utilising behavioural psychology for content your audience can’t ignore. 

LAB Group unites best-in-class digital marketing agencies, so your content marketing campaigns get expert input at every stage. From paid search, to creative branding, SEO for content, creative communication and down to the bread and butter of your digital presence, your website. Our unique collection of talented digital forward-thinkers craft digital marketing solutions you can’t find anywhere else. 

For truly transformative content marketing that gives our clients an edge. 

Here’s how LAB Group’s Content Marketing Agency can help 

  • Creative content planning lead by human behavioural insights

  • In-depth audience analysis

  • Multi-channel approach

  • Meaningful narratives that drive action

  • Results-driven content marketing strategies

  • Purpose identification

  • Optimal brand positioning

  • Optimised content strategies that get you noticed in the right places

  • Multi-media content strategies incorporating animation, videography and image to elevate your message.