Crafting Authentic Audience-Centric Social Media Content
Engaging with your audience in a meaningful way across social media can seem like a daunting task whether you are new to the social space or have a new social media campaign in the pipeline.
Social media can act as the glue that sticks consumers to brands, fostering loyalty and connecting customers at every stage of their journey.
So getting your social media strategy right matters.
Whether you are looking for paid social campaigns, or a creative blueprint that you can roll out across your social media channels and other digital touch points, our team of social strategists, psychologists and creatives can support you.
Unparalleled real-time social media audience insights
Cultivating social media strategies that resonate with your audience on a whole new level is at the heart of our methodology.
Using our hub of influencers, the BLUP50, we can provide real-time insights into your audience behaviours and interactions. Combine this with comparative linguistic analysis that unpicks how your audience talks, our social media experts can cultivate social strategies and content that resonates with your audience on a whole new level.
From written content, creative videography and animation to social commerce and paid social campaigns, infusing detailed audience insights into your social media strategy enables you to get the right message in front of the right person in the right format.
We don’t leave anything up to chance. All of our paid social and creative content campaigns are precisely monitored to ensure that your campaign is performing at its strongest and keeps pace with your audience’s interests.
It’s a formula that delivers game changing results for social media campaigns. And has attracted brands such as EA Sports to call on our expertise.
The LAB Difference
Social media is a competitive space. But we understand how valuable it is to connect with the right people on the right platform.
Just like you, we value your audience's experience above all else. We work closely with your brand to understand the most effective channels to reach your audience.
We fuse our signature mixture of digital creativity, unique consumer insights and expertise in human behavioural science, to deliver creative social media strategies that deliver a lasting emotional impact.
Here’s how LAB Group’s Social Media Consultants can help
Access to real-time audience insights
In-depth consumer analysis
Comparative linguistic analysis for content that truly resonates
Video and animation
Campaign and viral content
Creative campaign strategy
Optimal brand positioning
Insight led creative planning
Creative strategies optimised for CRO