limitless at LAB

“Defying expectation takes a particular mindset, unhindered by fear, fuelled by curiosity and a passion for making a difference.”

A note from Harpreet Bushell, Group Managing Director
GREAT MINDS DON’T THINK ALIKE

As a group we unite specialists from the academic world with creative makers from digital, design and storytelling to create diverse, unexpected and agenda setting ideas.

UNSHACKLED BY THE NORMS

Free from conventional structures, our agencies have the freedom and backing to experiment with alternative thinking that leads to unimagined breakthroughs.

CONTRIBUTING TO A BIGGER GAME

Collectively, we maximise the results of this experimental thinking to create progressive solutions and IP for societal causes which in turn moves the game on.

DESIGNED WITH THE END IN MIND

Then, we channel all our learnings and insights into creating holistic and unparalleled client solutions that are genuinely rooted in insight and innovation.

theory-manifesto

OUR MANIFESTO

01

We believe technology and creativity should be a force for good in the world.

02

We believe when you give people the freedom and autonomy to create work that drives meaningful progress, their potential is unlimited.

03

We believe divergent thinking fosters creativity and accelerates innovation.

LAB Manifesto