Success Story

BSM LDrive App

­­­­LDrive, BSM’s ground-breaking new app is designed to revolutionise the way their instructors teach and their drivers learn.

Lab supported the launch of the LDrive app through the creation of engaging and eye-catching promotional material. Included in the designs were email templates, direct mailers and internal posters in addition to the app store promo video and core app logo. 

“The framework that Lab take is a very interesting and unique approach. It delves deep into the consumer's psyche, behaviour and motivations, which gives a higher grade of clarity in terms of what the audience really feels and what really drives their buying process." Luke Davies, Brand Manager, BSM