CA Technologies (now acquired by Broadcom) are a £4.5 billion tech industry giant who came to us looking for a digital campaign that would cut through the noise of the channels and truly engage their target audience.
We used our insights into the industry to challenge a common misconception amongst CMOs: that solutions that are robust cannot be agile, and vice versa.
By applying our behavioural insights and combining it with highly targeted messaging, we achieved record-breaking results that transformed the performance of CA's digital marketing campaigns.
We are proud to say that we have created CA Technologies’ most successful digital campaign to date.
LinkedIn's CTR Benchmark
Facebook CPC Decrease
Facebook CTR Increase