Success Story

CA Technologies | Automic

CA Technologies (now acquired by Broadcom) are a £4.5 billion tech industry giant who came to us looking for a digital campaign that would cut through the noise of the channels and truly engage their target audience.

We used our insights into the industry to challenge a common misconception amongst CMOs: that solutions that are robust cannot be agile, and vice versa.

The Results

By applying our behavioural insights and combining it with highly targeted messaging, we achieved record-breaking results that transformed the performance of CA's digital marketing campaigns.

We are proud to say that we have created CA Technologies’ most successful digital campaign to date.


LinkedIn's CTR Benchmark


Facebook CPC Decrease


Facebook CTR Increase

"LAB were hugely instrumental in helping us cut through the clutter with a very powerful and stand-out message."
- Tony Niemeyer, Marketing Manager at CA