Success Story

CA Technologies | Automic

CA Technologies (now acquired by Broadcom) are a £4.5 billion tech industry giant who came to us looking for a digital campaign that would cut through the noise of the channels and truly engage their target audience.

We used our insights into the industry to challenge a common misconception amongst CMOs: that solutions that are robust cannot be agile, and vice versa.

The Results

By applying our behavioural insights and combining it with highly targeted messaging, we achieved record-breaking results that transformed the performance of CA's digital marketing campaigns.

We are proud to say that we have created CA Technologies’ most successful digital campaign to date.

200%

LinkedIn's CTR Benchmark

57%

Facebook CPC Decrease

388%

Facebook CTR Increase

"LAB were hugely instrumental in helping us cut through the clutter with a very powerful and stand-out message."
- Tony Niemeyer, Marketing Manager at CA