As a luxury brand in a crowded market, it was crucial to give this home lifestyle brand find your glow (FYG), a clear and contemporary brand identity; to attract a following, drive initial B2C sales and ultimately win new stockists for B2B distribution channels.
FYG offers a range of luxurious, captivating experiences in their range of candles and home scents. Their promise is that each hand-poured, 100% natural wax candle will take you on a journey. Using branding and visual storytelling our challenge was to breathe the essence of their real-life product into an equally memorable digital experience.
Taking the role of part creative consultants and part design partners, we developed FYG’s branding and visual identity from conception to launch, firmly establishing FYG as the affordable luxury brand to watch.
Each scent in the FYG memories range has been designed around a story. The packaging colourways reflect the character, origin and ingredients of each individual scent and memory it evokes.
Using branding and digital storytelling to evoke memories and moods, we successfully launched their digital presence, strongly establishing this new home lifestyle brand in a competitive market. FYG is now a successful online retailer that are also distributed via a number of leading, exclusive home lifestyle stockists including English Heritage.