Success Story

Hemsley Fraser

Professional development and e-learning leaders Hemsley Fraser were looking to implement two Drupal commerce sites for the UK and USA. Specifically, they wanted a dedicated member area for whitepapers, reconciliation of bookings in the UK and a simplified booking process for the USA.

We noticed their existing website also needed a boost in user experience, particularly on mobile platforms. Together we created the next step in the brand’s digital evolution. The end design presented a revolutionary new user experience with unique personalisation, and strengthened the HF brand as well as increasing their revenue stream and customer base.  

The Results

HF believes that virtual learning should be engaging, fun and interactive. With that in mind, we wanted to create a site that would fulfill exactly that...and so much more.


The new Hemsley Fraser site delivers a significantly better user experience, allowing users to achieve their goals quicker. Since the launch, the beautifully designed and responsive new website saw 365% more new customer registrations and a significant revenue increase.


Increase in conversion rate


Increase in registrations


Increase in average order value


Increase in number of users