Lab's Empathy Mapping Psychology Model
Monkey Lion Dog
People really love finding out about themselves, don’t they? Lab wanted to reflect this by creating an interactive game that linked to our unique psychology model, currently used for building personas and much more...
Monkey Lion Dog helps us to empathise with all aspects of decision-making: the rational, the irrational and the emotional. We wanted to drive the interactive personality profiling quiz as a social campaign which would be shared on all social platforms including Facebook, Twitter and LinkedIn. The objective was that of gaining brand awareness as well as demonstrating our proposition at Lab: being human centered.