Neovest is a global, multi-broker electronic trading platform that specialises in equities, futures, options, and FX markets accessed via one integrated ecosystem. Neovest needed a new brand and digital experience that would elevate them in a competitive marketplace, while being achievable within a legacy component library contained within Adobe Experience Manager (AEM). We knew that by combining our creativity with the available tools, we could create something truly impactful.
Tricks of the trade
We took the time to analyse and benchmark the competition, looking for interesting visual elements and identifying a tone of voice to best connect with our trader target audience. To ensure that everything has a cohesive look and feel, we carefully crafted a design system and translated this into Adobe Experience Manager to maintain consistency throughout the website.